Board & Brush to Open Middleton Location

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MTT News's picture
Cameron Bren

MIDDLETON–Board and Brush, the do-it-yourself (DIY)sign making workspaces that serves alcohol, plans to open a new location in Middleton Center in September. The new studio will join the existing locations in Sun Prairie and Mount Horeb.

The Middleton Board and Brush will be run by the corporate office unlike other locations which are franchises, says Molly Schmock who will be the studio manager.

Schmock explains that the company started in Heartland when the founder Julie Selby who was doing girls-night-out sign making in her basement decided to start a business out of it. There are now more than 250 studios across the country, Schmock says.

At Board and Brush customers make an appointment for a woodworking class primarily for sign making but Schmock says the company is expanding to other woodworking projects and soon doormats.

“When a customer comes in, we want to help turn you into a DIY master, which sounds really intimidating but it’s not,” Schmock explains. “We educate the customers to understand and appreciate all of the materials you have in front of you.”

Schmock adds there are a plethora of personalizations but employees will help guide customers if they need it.

“The employees are there to help guide you through it so that you make a piece that you take home that you are proud to put on your wall,” Schmock says.

Potential customers must sign up online where they will also find a whole gallery of projects to choose from and personalize.  Schmock recommends coming with a friend.

“You can go in there just by yourself, but it is more fun to go with a group of people that you can all hang out a drink and make this awesome piece of home decor for your house,” Schmock says.

When a customer makes their appointment, they will enter any names or words they’d like to have made into a stencil for their sign. When they attend their workshop, they begin by distressing the wood. This is done to achieve the vintage farmhouse look. After that there are a list of stains to choose from. Once the staining is done customers decide which color paint to use. Finally a wax layer is applied and hanger is installed on the back.

Schmock says Board and Brush sees mostly women clientele but also have workshops for kids and teenagers. They are also starting classes aimed at guys which team up with local breweries for flights.

“We have a lot of signs that would work great for a mancave or something like that that are sports themed or beer themed,” she states.

The business also sees a lot of corporate events which Schmock says will fit the area well.

The new location is currently being built out, but Schmock is hoping to open in mid-September with a grand opening to follow. 

Schmock says she filled out a franchise questionnaire after attending the Board and Brush in Mount Horeb and considered opening her own franchise. She thought Middleton would be a great location and in a short time the corporate team reached out to her asking her to manage a corporate run location in downtown Middleton.

Schmock says the business does well in areas that feel like a hometown with a walkable downtown.

“I think that downtown Middleton is great place for a location for a Board and Brush because it is such a nice little community area,” Schmock concludes.

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